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As featured in House Beautiful

Furniture industry veteran Ben Soleimani is shaking things up with a new direct-to-consumer model.

As Ben Soleimani sees it, the furniture industry has a problem. A veteran of the design world who brought his family company, Mansour, stateside before joining forces with RH to produce rugs for the mega-retailer, Soleimani has gotten a firsthand look at the ins and outs of both big box retailers and high-end, design-center brands. And he thinks the gap between them is too large. "In the design world today, you have the big boxes that are very accessible, much easier than working with the design centers," Soleimani tells House Beautiful. "Top quality though, is only being sold by design centers." (read more)

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