Alterno Rug

The Alterno Rug is expertly handwoven by master artisans from soft, premium New Zealand wool. Its artful distressing and beautifully textured yarn provide depth, dimension, and a sumptuous feel underfoot. The Ben Soleimani collection draws its inspiration from the inherent beauty and natural variations within fibers, textures, and weaves. Each rug in our collection is unique, reflecting dedication to quality and design. To ensure its longevity and elevate its presence, consider pairing it with our Ultra Plush Rug Pad or Luxe Rug Pad.

Explore the Ben Soleimani collection, where each piece is a blend of tradition and design. From the intricate weaves of our Luxe Rugs to the refined silhouettes of our furniture offerings, every selection is thoughtfully curated to bring sophistication to your interiors.

Rug swatches are available for a refundable deposit.

Due to the handwoven nature of our rugs, patterns and colors may differ according to size, and lengths and widths may differ from the exact dimensions on our product page. These variations are what make each one of our rugs unique, and are not defects from manufacturing. To confirm the color for your project, please order samples prior to purchase. Each screen depicts slight variations depending on your color calibration, which may alter the hue, because of this we can not assume responsibility for a purchase that has not been made prior to confirming color.

For detailed care instructions please see our FAQ page.

All of our rug offerings are authentic Ben Soleimani designs, of which we are the sole proprietor. As a 4th generation rug purveyor, with over 30 years of rug innovation, the Ben Soleimani name has become synonymous with quality and craftsmanship.